Tuesday, October 1, 2019


ASICS special rendition of the GEL-KAYANO 5 OG, is inspired by "Nasi Lemak". Giving it a local twist the famed retro silhouette is transformed into something that represents the vibrant colors of the Nasi Lemak dish. Off-white represents the rice and egg white, while green  signifies cucumber. Red reflects the chilli paste, while yellow takes the form of the yolk. The whole palette is finished off with a hint of brown, reflecting the nuts and anchovies.

The question is why ? Yes it local.. but is this the only theme that the designers could draw from? Is there nothing else Malaysian that is more inspiring or relevant? This marketing gimmick just like those Nasi Lemak condoms  are absolutely pointless ! 

Retailing at MYR599, the GEL-KAYANO 5 OG ‘Nasi Lemak Shoe’ is available for purchase at a limited quantity of 500 pairs exclusively at SneakerLAH 2019.