Thursday, July 25, 2019

The Jo Malone London Gent ft John Boyega

Jo Malone London has just announced their first gent for their brand, London born movie star - John Boyega. With this new partnership, Jo Malone London is here to explore the unexpected and subvert the traditional view of fragrance, luxury and the classic British gentleman. 

His vigour and versatility mirror our scents which always accentuate the surprising and the bold. Whilst known for being a huge presence and personality, Boyega himself values understatement and originality in scent. “Jo Malone London always delivers unexpected and unique ingredient choices and scents: refined but surprising. My life is the same, a subtle contradiction: my job, my profession, and then I still come home to this town, drive around with the radio on, catch a vibe, go to the supermarket. In some ways, everything’s changed, but then again nothing has.”

Boyega’s resume demonstrates his extraordinary skill, from the blockbuster Star Wars franchise to independent breakthrough films like Detroit and Attack the Block, set on a Brixton estate in South London, he brings his own unique approach and vibrant personal stamp to his roles as he will to the Jo Malone London family. @JoMaloneLondonMY