Friday, March 2, 2018

H&M Studio Spring/Summer 2018 Collection

H&M has just unveiled it's latest Studio S/S 2018 collection during Paris Fashion Week, As per last year, show goers get to enjoy the 'see now, buy now' concept. The collection features clothing, shoes and accessories which is now available to buy online from 28 February right after the show and in selected stores around the world from 1 March.

The key inspiration of the H&M Studio S/S 2018 collection revolves around Japan's minimalistic design and their quiet grace. The women's wear focuses on head-to-toe prints and bright colours in the form of flowing full-length dresses, easy tunics worn over trousers, utilitarian tailoring and statement knits. Meanwhile, the men's wear elevates classic pieces such as the tailored jacket, shirting and the crewneck jumper by playing around with silhouettes, colour and luxe fabrications. Scroll down to see the lookbook shot below.

The H&M Studio S/S 2018 collection will be available at H&M Lot 10 and on March 1st 2018.

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