Thursday, March 16, 2017

PUMA SS17 Collection Launch ft Swan Pack, 'DO YOU' Campaign, FENTYxPUMA by Rihanna &

PUMA has unveiled it's Spring/Summer 2017 collection featuring some new styles and sneakers with an interesting campaign partnership with Big Sean for the upcoming seasons. The PUMA Spring/Summer 2017 Collection will feature a wide range of sneakers design that includes the iconic Puma suede sneakers, collar height elements, bows and vibrant color palette for a feminine twist. Highlighted pieces of PUMA's latest collection has to be the 'DO YOU' campaign with super model, Cara Delevingne, as well as the FENTY x PUMA by Rihanna. Scroll down to check out the spring-ready items and much more...

PUMA Spring/Summer 2017 Collection
Swan Pack, Suede Heart Reset, Basket Heart Explosive, FENTYxPUMA..

PUMA Spring/Summer 2017 Collection : Swan Pack
Photo credits to hypebae

PUMA SS17 : Swan Pack Collection (starting from RM 88)

PUMA Swan Pack Collection is inspired by the freedom of self-expression and the strength and grace of the ballet. It brings together the fiercest Sportstyle and Training styles from PUMA with a touch of swan-inspired details such as black-and-white color palette, iridescent materials and feather prints. 

PUMA Spring/Summer 2017 Collection : Suede Heart Reset with Cara Delevingne

PUMA SS17 : 'DO YOU' Campaign Suede Heart Reset (RM 399)

"To 'DO YOU' is to take ownership of yourself and finding the power within that ownership - it's a very powerful statements," says Cara. Living up to the mantra, the Suede Heart features a soft suede upper and finished-off with thick velvety laces that create the perfect bow. Available in pastel colourways of Aruba Blue, Prism Pink and Soft Fluo Yellow. 

PUMA Spring/Summer 2017 Collection : Basket Heart Explosive

PUMA SS17 : Basket Heart Explosive (RM 349)

Continuing the 'DO YOU' campaign, PUMA also introduces the Basket Heart, a court classic from the PUMA Archive refreshed with a  feminine twist. Staying true to the OG silhouette, the Basket Heart celebrates a sweater side of the sport. 

PUMA Spring/Summer 2017 Collection : 'Run The Streets'
Photo credits to highsnobiety

PUMA SS17 : 'Run The Streets' Collection (from RM 810) 

This is a collection that creates a platform for true individuals seeking streetwear that stands out and performs. It features bonded edges, matte and shine play, collar height and large, bold branding. 

PUMA Spring/Summer 2017 Collection : FENTYxPUMA by Rihanna

PUMA SS17 : FENTY x PUMA Bow Slides & Sneaker

FENTY x PUMA Bow Slides is here to elevates lounge and poolside wear to a whole new level with the softest leather material and statement oversized bow. Other than that, FENTY x PUMA Bow Sneaker also highlight a femme fatal hybrid of PUMA's iconic Trinomic runner. Both are available in olive branch and silver pink. 

PUMA Spring/Summer 2017 Collection : PUMA x Sesame Street

PUMA SS17 : PUMA x Sesame Street Collection (from RM 120)

PUMA and Sesame Street is here to introduce another new collection for this Spring and Summer. You can expect to find fun, playful and quirky Sesame Street sneakers, hoodies, tees, backpack, cap and many more.. This is a collection that must-haves for every Sesame Street fans out there !

PUMA Spring/Summer 2017 Collection : Big Sean x PUMA

Upcoming PUMA Spring 2018 Collection : Big Sean x PUMA 

If all these doesn't make you excited then the upcoming partnership with the Grammy nominated, multi-platinum recording artist, Big Sean, as their new Creative Collaborator and Global Ambassaor, probably would. They will be working together to design an exclusive collection that's set to release in Spring 2018. I am not sure about you but I really can't wait to see what this partnership would bring to sneaker fashion... ;)

PUMA SS17 collection is available at PUMA stores, Crossover Sunway Pyramid and Sole What. 

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