Wednesday, March 29, 2017

LEVI's New Set The Standard (STS) Store Launch @ Pavilion Elite KL

Building on their continuing success, Levi's opens its first ever Set The Standard (STS) store at Level 4, Pavilion Elite in Pavilion Kuala Lumpur Shopping Mall. Located in the heart of KL, the new Levi's store is here to bring a brand new retail store experience that echos the craftsmanship and authenticity of the brand. With that in mind, as customers step into the STS store, they are welcomed by a palette of materials including pine, hot-rolled steel and polished concrete with high ceilings and an open storefront, giving a welcoming and warm vibe to everyone.

"The new STS store aims to enhance the Levi's retail experience by creating the best possible expression of the brand in a scalable way - from store ambiance and product placement to the consumer journey through the store," enthused Imran Butt, Country Manager of Levi Strauss Malaysia.

Additionally, it also features the newly remastered Levi's Orange Tab collection. This collection highlights the unrivaled style of the coveted originals. First used on a line of affordable slim-fitting jeans, jackets and shirts, Levi's Orange Tab symbolized style and youth during the counterculture of the 1960s. Since then, old-school Orange Tabs have become the ultimate score for vintage collectors and denim heads alike. The collection will be available nationwide from April 2017 onwards and price ranges from RM 69 to RM 499.

So do drop by the new Levi's Set The Standard (STS) store to check out their new store, as well as the Orange Tab Collection !

For more information, kindly visit :-


Lot 4.103.00, Level 4
Pavilion Elite
Website :
Facebook :

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