Sheer feminine layers mixed with embellished denim for women, and the perfect graphic prints for guys are at the heart of H&M Loves Coachella, an exclusive collection in collaboration with one of the world’s greatest festivals. This year’s campaign will feature an exclusive new video by The Atomics, the alternative pop band headed by Lucky Blue Smith and his sisters Pyper, Starlie and Daisy.
The ladies collection include the sheer black lace spaghetti-strap dress, worn with blue tinted sunglasses. Lace-trimmed slip-dresses have festival attitude layered over the hand-drawn Coachella tees, while the essential floral-embroidered denim jacket is perfect over a metallic body with a sheer powder-pink pleated mesh skirt. For the ultimate festival style, there’s the essential hoodie and also a metallic anorak, plus a black body suit with an open-laced back.
For men, it’s about the perfect tie-dye T-shirt with matching tie-dye drawstring shorts. A white cotton tank has gothic Coachella graphics on the back and the cut- off denim shorts has biker details at the knee, for a sharp Coachella mix. Meanwhile an Ikat printed short sleeve shirt makes the perfect layered look together with a pair of faded festival jeans.
H&M Loves Coachella will be available in the US from March 23 and Malaysia and Singapore from March 30 in all H&M stores.
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