Monday, January 16, 2017

H&M Chinese New Year 2017 Collection

H & M ushers in the Year of the Rooster with a fresh take on traditional Lunar New Year fashion. The 2017 Chinese New Year collection showcases a wardrobe of contemporary and sports influenced designs, with culturally significant shades of red and gold. The range includes an assortment of fashion-forward pieces for ladies, men and kids. Fronting a fashion campaign for the first time as a couple, H&M’s Chinese New Year campaign captures the happiness and love between the couple Li Chen and Fan Bingbing.

The menswear collection presents a cross between contemporary and sportive designs. The bomber jacket - fashion’s latest must-have in grey can be perfectly paired with the red sweater. Colour balancing is key this Lunar New Year; pull off the look with a pair of black slim-fit joggers and sneakers.

Bridging the resonance of traditional culture with effortless chic designs, the collection is infused with festive colours and Spring Festival inspired prints on modern silhouettes

For Kids strong palette of bright red with prints and sequin embellishment dominate the collection. Dress up for this joyous occasion with the ballerina inspired tutu dress or opt for a more casual look with the heart-shaped pattern knitted sweater.

The collection will be sold exclusively in 9 selected markets in Asia from January 12, 2017.

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