Monday, December 12, 2016

Laura Mercier Instant Ink 24H Brush Eyeliner - A Catch Or Not ?

After a disappointing experience with the LANCOME's Bendable Eyeliner (which was a total gimmick), I was very reluctant in changing my eyeliner makeup routine. But every now and then there's just something about makeup that rekindle's my curiosity to try out something new. So here I am, and in my hands is the iconic Laura Mercier Instant Ink 24H Brush Eyeliner. Will this eyeliner be a " Catch" moment or Not ? Let's find out...

Laura Mercier Instant Ink 24H Brush Eyeliner (review)

Instant Ink 24-Hour Brush Eyeliner has a super-fluid formula and flexible, soft brush tip combine to create an endless range of lines and shapes. This water-proof, transfer resistant liner provides intense colour with smudge proof results. 

You'll LIKE it if you like liquid eyeliner with a felt-pen tip and glides on smoothly on your eyelid.

You'll HATE it if waterproof is what you are after, you won't find it here. 

The Laura Mercier Instant Ink 24H Brush Eye liner comes in a simple pen like design, nothing fancy or bendable, and that makes it really easy to hold as it's long, thin and really lightweight. The felt-pen like tip is soft and long, yet sturdy enough to give a certain firmness when I line my eyes. I also like the fact that it dries quickly so if I blink or sneeze, I will not get eyeliner stain all over my eye lid. So far, I only managed to work my way up to lash line use with this eye liner, though many have said it's good for waterline too but my fingers get shaky when it comes with liquid eye liner and waterline. So let's not talk about the waterline... 

As for the color, it's an intense jet black color, there is no grey or warm tones to be seen here. Also it stays put, doesn't move around throughout the day when I apply this, unless you were walking under the rain or literally swimming with it. Then you might have the result of looking in the mirror halfway through the day and find yourself with your eyeliners chipping off from your face. The downside for this Laura Mercier Instant Ink 24H Brush Eye liner is that, it's no where near to waterproof. All you need is some water and tissue, and you can easily remove the eyeliner just like that, which is very disappointing.  

So if you are up looking for some waterproof eyeliner, then the Laura Mercier Instant Ink 24H Brush Eye liner is not what I would recommend but transfer-resistant and smudge-proof wise, this does check the box. Now here comes the million dollar questions, will I be repurchasing it ? I highly doubt so, because for half  the price, I could get the Dolly Wink Liquid Eyeliner that comes with a similar brush tip and delivers the same transfer resistant and smudge proof result. So why pay more ? 


Name : Laura Mercier Instant Ink 24hours Brush Eye Liner
Price : RM 132 / $30 each
Where to Buy : Laura Mercier Counters Nationwide & Sephora Outlets

For more information, kindly visit :-

Laura Mercier

Website :
Facebook (Malaysia) :
Facebook (Singapore) :

* Available at Laura Mercier counters (Malaysia) : 1 Utama, Pavilion KL, The Gardens Mall, Bangsar Village II, Sunway Pyramid, Empire Shopping Gallery, Sunway Putra Mall, Penang Gurney Plaza. 

* Available at Laura Mercier counters (Singapore) : TANGS Plaza, Takashimaya Dept. Store, Robinson The Heeren, Robinsons Raffles City Beauty Hall, Sephora outlets in ION Orchard, Takashimaya, Plaza Singapure, Great World City, Marina Bay Sands, Bugis, VivoCity, JEMS, Suntec, NEX, Tampines.  

 love ♥,