In conjunction with the launch of the PUMA | Crossover Blaze of Glory 'Rose' & Disc Blaze 'Mystery' which you might have read it here, we managed to catch up with Jem the designer behind this collection to discuss more about the story behind his exclusive PUMA | Crossover collection and how it feels to be a sneaker and streetwear designer.
Jem Talks About the New PUMA | Crossover Sneaker
What motivated you to venture into sneaker & streetwear design?
I was driven to share my passion and interests for music, and many other creative outputs with others. I find satisfaction in sharing what I love and influencing others to do the same.
What were some of the obstacles early on in your career?
One of my biggest challenge as a newbie in the industry was proving my worth. Nothing is more intimidating than going into something big, with little experience and knowledge, but with plenty of passion & spirit to achieve my goals. In the beginning, it was more on establishing my identity among the big players and proving that I am worth the chance to be a part of the industry.
After looking at your design, we believe you are an artist. So how has being an artist shaped your life?
I don’t consider myself as an artist. At least not to such extend. I’m more like a creative junkie. I’m attracted to everything and anything that speaks & inspire creativity. To me being creative is a lifelong pleasure that allows us to explore and discover new things.
What’s been your “I’ve made it” moment?
There are many moments that I personally enjoyed throughout the past years in this industry. It is quite hard to pick one. But I guess the 1st time I was given the opportunity to collaborate with international sneaker brand, that was quite a moment. To have my ideas being put into a product and to see it on display, it was definitely a “I’ve made it” moment. To get exposed into the international market, to be known by other sneaker players from big countries such as Tokyo, New York, Paris, Singapore to name a few.
Do you remember your first pair of sneaker? What was it and what emotion does it bring to mind?
My 1st pair of sneaker was PUMA SUEDE. So, PUMA and I goes way back and the brand holds a sentimental value. I was a big fan of Beastie Boys and saw them wore PUMA kicks on their Check Your Head album cover. That time I mistakenly took PUMA Clyde as PUMA Suede, but I had no regrets as PUMA Suede remains one of my fav sneaker until now.
Any advice for those who would like to venture into shoe and streetwear design?
Do what you love.
Don’t believe what others said.