Friday, January 8, 2016

Endless Jewelry Charms Its Way to Malaysia @ Sunway Pyramid

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I must have been a very good girl this year because Christmas came early with Endless Jewelry making its debut in Sunway Pyramid.  In all honesty, the only reason it caught my attention was that it was featuring Jennifer Lopez’s collection and she does not come across as the type to put her name on just anything. Going to the store, my eyes were welcomed by the glistening selections of charms that brought a smile to my face.


ENDLESS JEWELRY
charms its way to Malaysia at Sunway Pyramid


So let me tell you a little something about ENDLESS Jewelry, it was created by a Danish entrepreneur, Jesper Nielsen, to offer fine jewelry at affordable prices. You probably wouldn’t believe it when you look at the pictures but don’t worry you are in for a pleasant surprise.  So how does Jenny from the Block fit into this collection? Well she is not only the ambassador for ENDLESS jewelry but she also happens to be the co-designer.
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Have I ever told you about my guilty pleasure? Ok here it is, Fashion Police. As much as I don’t stand for people being super judgemental of one another. I absolutely love watching the show because of their fashion opinions. Interestingly enough, JLO usually wins the best dressed category in the show. So clearly, shes doing something right.  I’d describe her style as glamorous, edgy and trendy which reflects on her collection.

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Just look at all those colors! Mind you all of the leather bracelets are made of goat skin and the locks are magnetic. So you don’t have to worry about fragile locks that keep bring you back to the stores to fix. One of the most interesting features to me was the fact the charms would not easily wiggle around the bracelets. You can get a hold of these for prices between RM299 onwards.

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Noticed something here? The middle color is different from the top and bottom. That’s because you can actually attach one bracelet to another. Your designs are not just limited by the different charms you can attach but even attaching different colored bracelets that are longer or shorter can create a completely personalized look. The possibilities are Endless.

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This is what I meant by the interesting feature I spoke about earlier. Noticed how well placed the pieces are? I wish I could take credit for this awesome work but its all part of Jlo’s collection.

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If the features I’ve stated so far have not impressed you yet , well theres more. There is also the Leather Necklace collection where you could actually attach your bracelet charms to create an alternate look. Talk about good value! You won’t be limited to the same look and you can let your creativity go just as wild.

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“It is the thought that counts” That’s a common expression when birthdays, seasonal celebrations and such approaches. Looking at each of the charm designs , I’ve noticed that it takes simple symbols and redefines it in a fashionable manner. So if you would ask me, this charm bracelet would make for an ideal Christmas present.

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Speaking of Christmas present ideas, here’s one of my own . My personal favourite would be the Scarlet Drop. In fact I think it would make a great gift to my mum because I think it symbolizes strength , perseverance and love holding it together.

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Opps, did I forget to mention that this was not limited to just women? Yes that is right. Even guys can rock this bracelets. Ladies, I think couple bracelets are in order.

I have to confess, I did have my reservations because I thought that this would just be another exeragated attempt to compete with known brands like Pandora, Tiffany and such. I am glad I was wrong (said almost no women ever).

The Endless Jewelry boutique is located on LG Concourse, Sunway Pyramid and is open daily from 10 am to 10 pm.


Happy Shopping!

For more information, kindly visit :-

Endless Jewelry Boutique

Website: www.endlessjewelry.com.my
Facebook : www.facebook.com/EndlessJewerlyMY

by ♥, 
 Jacqquelline Benita

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