Friday, March 20, 2015

Happy International Women’s Day with Dove

I’d like to begin with wishing all of my female readers a Happy International Women’s Day! In line with International Women’s Day, Dove surprised 10,000 Malaysian women with flowers and notes of appreciation reminding that women are a gift regardless of what role they are in whether it be mother, daughter, sister, or friend.

Happy Women’s Day with Dove

“International Women’s Day brings to light the important contributions and innovations that women have achieved and in conjunction with that, Dove feels that International Women’s Day should also be seen as an opportunity to appreciate the women that are close to us for the nurturing, loving and supporting role they play in our lives.” – Ashlee Ng, Personal Care Director, Unilever (M) Holdings Sdn Bhd.

Employees from Unilever Malaysia who to volunteered handing out roses and notes to the women on the streets spent the morning and afternoon at various high traffic areas such as KL Sentral, universities, colleges, and office buildings.

With every flower received by the women, a message card is attached to the flower encouraging women to snap a photo of their selves with the rose using the #YouAreAGift and tagging every woman (mother, sister, friend, teacher…) who has made their life special.

Dove launched a #YouAreAGift campaign to not only reach out to the 10,000 women on the streets, but also through digital platforms like social media with a unique Dove video to share messages from women to other beautiful and important women in their lives. You can watch the video on youtube here: (don’t forget to have your tissues on standby as you’re bound to cry, I know I did)

So I encourage everyone to show your love and appreciation to the special women in your lives whether it be your mother, sister, daughter, or friend by sharing the video and tagging them using #YouAreAGift to show them how much they mean to you!

For more information, kindly visit :-

Dove Malaysia

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