The beloved and renowned Malaysian brand, BritishIndia has unveiled their new charity concept store called White Elephant in Publika Solaris Dutamas. This charity outlet is not like any other as the concept of the store still reflects the “grand romance of the Colonial era” of BritishIndia stores that we have grown to love over the past 20 years.
White Elephant – Retail for Charity
“White Elephant is a special venue and shoppers’ haven as we sell a plethora of goods from inventory samples and production over-runs from BritishIndia as well as other well-known clothing brands to eclectic merchandise such as books, toys, sports equipment, musical instruments, kitchenware, stationery, hobbycraft, small furniture, objects d’art’ curiosities and paraphernalia, donated by the expatriate and local community.” – Pat Liew, Founder of White Elephant and BritishIndia.
There are not many stores like White Elephant as all their “proceeds from sale of goods will go to deserving charities and marginalized communities in Malaysia.” Their mission is to hopefully raise RM1.0 million in the span of the next two to three years time, as they hope to set up a fully equipped physiotherapy facility to benefit for the young and old in the future.
White Elephant, Retail for Charity, is a “joint CSR project with UEM Sunrise, the leasing partner and owner of Publika, is a treasure trove of unexpected bargains.” Currently, the store carries lots of BritishIndia apparel as well as goods that are either discontinued or products that have not met with BritishIndia’s quality control test. Majority of the products in the store were in really good shape, and the prices were incredible. Some items even start as low as RM3! As a fellow bargain hunter, I must say that this shop is a dream come true.
If you are interested in lending a hand to this wonderful cause, White Elephant is looking for volunteers to lend their time. Details below:
You can also help in other ways by donating “never-before-worn clothes and excellent condition pre-loved items”, or sending in a cheque donation payable to “White Elephant”.
For more information kindly visit:
White Elephant Retail for Charity
Store Location: Lot 8, Level G3 Publika Shopping Gallery Solaris Dutamas, Jalan Dutamas 1, 50480 Kuala Lumpur, Malaysia
Retail Hours: 10 AM – 9 PM Daily
*All images by Aziza