Sunday, May 19, 2013

Paradigm In Style Spring/Summer Fashion Week 2013

"Fashions fade, style is eternal. - Yves Saint-Laurent "

Name : Paradigm In Style Spring/Summer Fashion Week
Time : 26 April 2013
Location : Paradigm Mall, Petaling Jaya

Paradigm Mall hosted its very first Spring/Summer 2013 Fashion Week which kicked off on Friday, 26th April. The fabulous event features fashion presentations by the wide variety of fashion and lifestyle brands available at PJ’s latest shoppertainment centre.

The Gala Night which took place on the evening of 26th April saw Paradigm Mall’s glamorous attendees come together for an entertaining night of fashion and music amidst a backdrop of raw cement, steel and beams – following the theme of returning back to basics ala a clothing factory. Graced by top WCT Land VVIPs, guests of note also included Malaysian celebrities Bernie Chan, Belinda Chee, Pamela & Vanessa Chong, Chelsia Ng, Aaron Khaled, Alvin Wong, Hansen Lee and Jeremy Teo.

The event of the day started off with the dance performances and also the welcoming speech by the host of the day, Hitz FM djs, Jin and Natalie.

Then Amber Chia and models from Amber Chia academy took over the stage with the stunning runway show. * strutting strutting strutting *

The first segment of the fashion presentation featured the Spring/Summer 2013 collections of Springfield, ELLE, MOG, Kitschen, Skechers, Tooba, Walk In, Adidas and Bossini.

Local songstress Dayang Nurfaizah was invited to performed in between the fashion shows and enlivened the crowd with her soulful voice.

She even sang the popular Chinese Song "Yue Liang Dai Biao Wo De Xin" with the perfect Madarin pronunciation !

The second segment of the fashion presentation ensued after the stunning performance with Paradigm Mall’s various labels – SEED, Red’s Revenge, US Polo, Payless Shoes, Elements, Padini, Squareroom, Brat Pack, Nichii, Sun Paradise and Voir.

They even showcased some Muslimah fashion on that day too !

For more details, kindly visit :

Paradigm Mall
Website :
Facebook :
Customer Care Hotline : 03-7801 1188

P.S. All thanks to Evelyn for the exclusive invites so such glamorous fashion show at Paradigm Mall ! :)


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Jealousy hits again ! >.<